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More than 34% of people worldwide use email. That’s approximately 2.5 billion people, with estimates that this will increase to 2.8 billion email users, sending out 196 billion emails daily by 2022.
It makes sense that email marketing is one of the most profitable and cost-effective methods of marketing your business, delivering a whopping average of £38 back for every £1 invested.
Marketing your business through email is a fast, flexible and extremely cost-effective way of engaging with new customers and retaining existing customers. It’s the most vibrant, personal and – crucially – reliable way to connect with your audience using their most frequented channel.
From launching new products to announcing special offers, welcoming new customers to sharing essential service updates, email offers your business a direct and infinitely adaptable line to your customers.
More than 34% of people worldwide use email. That’s approximately 2.5 billion people, with estimates that this will increase to 2.8 billion email users, sending out 196 billion emails daily by 2022.
It makes sense that email marketing is one of the most profitable and cost-effective methods of marketing your business, delivering a whopping average of £38 back for every £1 invested.
Marketing your business through email is a fast, flexible and extremely cost-effective way of engaging with new customers and retaining existing customers. It’s the most vibrant, personal and – crucially – reliable way to connect with your audience using their most frequented channel.
From launching new products to announcing special offers, welcoming new customers to sharing essential service updates, email offers your business a direct and infinitely adaptable line to your customers.
Improve your engagement by adapting your emails to the recipient's needs. With email marketing, you can create custom campaigns moulded to a person’s name, location or even past purchases.
Expand your reach and shout about your company - email marketing is shown to have a huge return on investment.
Email allows you to share the great content you create. Use links and images to drive people to your website, and analytics to track how people are interacting with your emails.
Email can be accessed through many devices at any time. Keep the most important people up to date with the latest offers and information quickly and conveniently.
You choose who to send to - and what to send them - based on any number of criteria. Create custom lists of email addresses that will let you send the relevant information to the relevant people.
On social media or paid advertising, you can’t control who makes up your audience. With email marketing, you can build and engage with your contacts without constraints coming from the platform you use.
There are plenty of self-service email marketing platforms on the market today, but mmunicMail is the only one that offers premium, personalised telephone and email support as standard for all our customers. That’s because we believe a knowledgeable and approachable service helps you get more from your email marketing investment.
We may not be among the best-known names in email marketing, but between our approach to customer relationships and the top-of-the-range features available in mmunicMail, we’re sure you’ll agree we pack the same punch as bigger players, just with an extra dash of personality.
Advice & insights
Whether you’re a seasoned email marketing professional or just starting out, give your email marketing a boost by subscribing to our newsletter. You’ll receive both our original content and carefully curated articles, full of helpful tips, hints and insights every month.
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