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Our approach to email marketing strategy

Our Approach

Email Marketing is constantly changing and developing so it’s more vital than ever that the right techniques are adopted to stand out from the crowd.

When it comes to email, there’s so much to consider. A few years ago it was a simple as writing some copy, possibly adding a logo and hitting send. Now it’s become something we study and research. There are clicks and open rates and even click to open rates to think about and measure. There’s subject lines and A/B testing to consider. There’s your audience, segmentation, bouncebacks, data cleansing, SPAM traps, inbox testing, downloaded images, and much, much more.

In order to manage an effective email campaign there’s two vital tools you need – experience and knowledge. Without both of these things, it’s unlikely you’ll get the results needed, and your great products and messages won’t get the exposure they deserve.

That’s where we come in. We have a whole team of experienced email marketers and designers ready to share their knowledge with you and let you take advantage of their hard earned experience. There’s no need for you to trial things or spend hours trying to build something, we’ll be there to help you every step of the way and make sure your emails get better results each time.

We create strategies and email marketing programmes for organisations wanting to maximise their return from email marketing. We can help with either a one off campaign or a more ongoing marketing strategy.

Our service can improve your monthly newsletters, customer loyalty programmes as well as complicated triggered email series and lead generation campaigns. Our aim is to stop our clients sending bulk emails to the same groups with the same content and images. We work with clients to bring in strategy and testing. Without testing various techniques it’s difficult to know what works for your data and what doesn’t. We specialise in this and have worked with many clients to help them send better and more effective campaigns to their data. We do this every day and have extensive knowledge in email marketing – an area of marketing which is constantly evolving and difficult to gain success in without experience.

With strategy, planning, designers and deliverability experts all under one roof we are here to generate quality email campaigns that make a difference to businesses.

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